The International Olympics Committee issued a statement expressly prohibiting the use of GIFs derived from its events. In fact, the committee went a step further by prohibiting GIF alternatives like WebM, GIFV and GFY, or just short videos in general a la Vine.
Excited for Olympic GIFs? Don't get your hopes up. Note to press: Use of Olympic material transformed into GIFs "is expressly prohibited."— Natalie DiBlasio (@ndiblasio) August 4, 2016
Seriously, screw the IOC for making trivial rules while hosting the games in a country warning swimmers not to submerge their heads in the water for fear of contracting any number of diseases. From less than stellar living conditions for athletes (and Brazil’s residents), rampant corruption, pollution and the danger posed by the Zika virus, this is probably an event worth forgetting — not immortalizing in GIF format.
Still, the heavy-handed play to control the way the media presents the games is nothing short of ludicrous. Let’s not forget, this is the same committee that forbids non-sponsors from using words like “summer,” “gold,” “games,” “effort,” “victory,” “Rio” and “2016” in the context of the Olympic Games. Hashtags, such as #Rio2016 or #TeamUSA are off limits as well, because… why the hell not?