Mexico Hopes to Boost Tourism by Putting Tequila Cloud in Museum

Precipitation just got more interesting. Mexico has invented a cloud that rains tequila.

The alcohol-emitting cumulus is a product of Mexico’s tourist board working with advertising agency Lapiz, and has been displayed at a Berlin art gallery this week.

It is hoped it will encourage German tourists to book a break south of the US border, maybe after consuming a thimble of tequila or two. Germany is the second-largest export market for the Mexican spirit, popular as a shot sandwiched between a lick of salt and a lime wedge, exceeded only by the United States and ahead of Spain, France Japan and the UK.

So this was a cloud of tequila. I'm sold. #tequilacloud #urbanspree

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The meteorological theme is meant as a playful reminder to Germans, during Berlin’s rainiest month, that sunnier climes await in Mexico. As an extra flourish, the contraption is programmed to emit drops only when it is raining outside.

The hi-tech system uses ultrasonic humidifiers, which vibrate tequila at a frequency that transforms it into a visible mist. The mist then goes into a plastic container where it mixes with vapour to form a cloud, which periodically produces alcoholic rain. Visitors may collect tequila from beneath the cloud.

Source: The Telegraph

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