Desperately trying to be funny, two white guys in South Africa have launched a ramen restaurant, calling it “Misohawni.”
Located in a suburb in Johannesburg, the restaurant serves ramen, Korean BBQ, poke and izakaya dishes — basically an inauthentic mishmash of East Asian cuisines. The restaurant’s owners, Ryan Vermaak and Fabio di Cosmo, are both from South Africa.
The restaurant appears to take its name from Full Metal Jacket, a Stanley Kubrick movie which follows American soldiers in the Vietnam war. In the movie, a Vietnamese woman is seen approaching two soldiers and soliciting them for sex in exchange for fifteen dollars, saying “me so horny.”
Twitter predictably went all-in on this announcement:
A new 'Asian' restaurant opening in Joburg, owned by non Asians. It covers 3 different cultures: 1.ramen (Japanese), 2.poke (Hawaiian) & 3.Korean BBQ. As an Asian woman, I really hate the name. It might seem funny but when men say it while they sexually harass you it's not. pic.twitter.com/gAVDiSKFah
— Ming Chows 林明巧 (@mingcheau) November 14, 2017
2 white guys are opening a Ramen restuarant in Melville and are calling it "Misohawni"… pic.twitter.com/wVlUsyOLmJ
— Killua Zoldyck (@nyatalija) November 7, 2017
When you put this on your sign, your menu, you celebrate your power over me. Your power to make me feel like shit just seeing it exists.
— Dakota Kim (@dakotakim1) November 14, 2017
— Liz (@thelizchoi) November 15, 2017
two white men opened up a — wait for it — ramen + KBBQ + poke spot and named it — wait for it — "Misohawni."
lol, my dudes, you have no idea what you've just done https://t.co/7W1xHblG8U
— Eddie Kim (@eddiekimx) November 15, 2017
I can just imagine the conversation now:
"Hey bro know what'd be funny bro? Naming the restaurant Misohawni, bro"
"Yeah bro, that'd be hilarious, bro, let's do it, bro.
— Tommy705 (@Tomm705) November 14, 2017
The restaurant appears to have taken its Facebook page down.
They also seem to have a Twitter page under the handle @misohawni, but Mashable was unable to verify the authenticity of the page.
A previous article by food magazine EatOut had stated that the restaurant would be open by Nov. 12.
The article also adds that the “cheekily named spot” is inspired by “similar underground spots” the owners had visited in Berlin.